How to promote affiliate products on Linkedin
LinkedIn is another great tool for promoting affiliate products. Just
like Instagram, it can bring in a lot of sales at a minimal cost if used
properly.
In this article, I will talk about the features of the
audience of this social network, what can be posted and what is not
welcomed by subscribers. You can visit my company page on LinkedInYou
can visit my company page on LinkedIn to receive up-to-date information
from the world of affiliate marketing and meet like-minded people.
Briefly about the audience of LinkedIn
The
active audience of LinkedIn is 810 million people from 200 countries of
the world. The social network provides an opportunity to develop an
international brand and contact directly potential customers and
partners from the Middle East, Latin America and any other geographical
areas.
This social network works great for promoting B2B
products. According to research, 89% of B2B marketers are already using
LinkedIn to generate leads. With the right use of social network, you
can also effectively promote B2C products. The main thing to remember is
that the LinkedIn audience is a place for communication between
business people, so the content should be more restrained and bring real
value to potential customers.
Next, I will talk about what should be the content on the social network.
How to promote offers or affiliate products?
The
biggest benefit of LinkedIn is how it strengthens relationships. Be it a
business relationship or a relationship between you and a client. Customers who use LinkedIn will buy more than other users. Often large companies notice your products this way and order in bulk. That’s a huge income boost!
What I recommend doing:
- Develop a content strategy
For
Linkedin, the main thing is the quality, not the quantity, of the
published content. You shouldn’t post multiple posts a day, but you
shouldn’t post 1 post a month either. Test, look at the statistics and
look for your golden mean.
According to research, Linkedin’s audience is most active on Tuesdays and Wednesdays. Be sure to release content these days.
- Use popular content formats
On
Linkedin, users prefer not only text posts, but also video content. The
statistic says that LinkedIn members are 20 times more likely to share
videos than any other type of post.
- Use guides and lists
Use headlines and posts in the format “How to do it” and “Guide”.
Using
lists, secrets and life hacks is a more attractive type of content: the
content format is question (problem) — detailed answer (answer options)
— attracts more views.
- Launch newsletters
You can create a
weekly newsletter subscription form that will be displayed on your page.
Be sure to specify the subject of mailings so that users understand
what they are subscribing to.
Every time you launch another
newsletter, all subscribers receive a message about it and also the
newsletter is published on your page.
- Write accompanying text for links
If
you just share a link, no one will click on it. Any post with a link
should contain at least 200–300 characters of text — what the link is
about, why you should click on it.
Join the
same groups where your target audience lives and get involved in their
dialogues. Be sure to respond to comments on posts and content that you
share on your page.
This way you will earn a reputation as a
reliable member of the community who really knows what he is talking
about. Then people will have a desire to try the product that you
advertise.
What not to do on LinkedIn?
- Report outdated information or information that has no confirmation
- Post clickbait and challenging content
- Abusing memes: A couple of years ago, LinkedIn’s audience did not welcome memes at all, but now they are more loyal to them
- Write posts for SEO, not for the benefit of the subscriber
Follow
all these tips and you’ll be fine. Write in the comments how long you
have been using Linkedin and what niche you work in.
Also Read : How to Use TikTok to Boost Your Affiliate Sales!
